Romney “Super Saturday” in Florida

Here is a brief on the Florida “Super Saturday” sites:

Republican supporters across the state will spend Saturday making phone calls and going door-to-door to rally support for Gov. Mitt Romney and other Florida Republicans. The event — dubbed Super Saturday by the campaign — is meant to energize voters and get support for Republican candidates.

Campaign officials said a similar event last month resulted in volunteers contacting more than 100,000 voters in one day. Volunteers will be making calls Saturday out of the Fort Myers Romney Victory Office, 17595 S. U.S. 41. Similar events will be held in Gainesville, Jacksonville, West Palm Beach and Tampa.

Update: Florida Governor Rick Scott stopped by the Jacksonville “Super Saturday”:

Governor Rick Scott is visiting Jacksonville Saturday. He’s here for the nationwide “Super Saturday” campaign effort for Mitt Romney. The governor will be at the Victory headquarters on Beach Boulevard between mid morning and lunch time.

Scott’s visit is part of a series of  massive volunteer mobilization efforts. The goal is not just to know which voters are on board with Romney, but to test the presidential campaign’s ability to turn out the vote – something the GOP struggled with in 2008.

“It’s a way for us to stress-test the network,” said Rick Wiley, political director for the RNC last month, which is running the voter contact effort jointly with the Romney campaign. The results are being tracked in real time through software applications that allow volunteers to enter information into their cellphones on the voter’s doorstep. Information from phone calls is also recorded. A “dashboard” allows Wiley and campaign staff to monitor results as they happen.

“We learn a lot about what our volunteers are capable of doing. As we get into the fall, there’s a ton of voters to cover,” said Dave Kochel, Romney’s Iowa consultant. “More than testing specific messages, we’re testing the effectiveness of our organization.” The GOP is running these Saturday tests once a month. The information is used as the campaign progresses to guide decisions such as where to deploy volunteers, where to focus early-voting turnout efforts, and which areas have the most undecided voters.

Leave a comment