Tag Archives: Las Vegas

Romney Campaign Announces $12 million Ad Buy Across 9 States

Not much going on out there in news-land (btw, anyone seen my trolls?  They disappeared again ….) so I thought I’d blog some ad spending.  With ~190 million cash-on-hand following the $170 million September fundraising cycle, the Romney campaign is unleashing one of its largest ad buys of the election. The math seems to be quite clear on Michigan and Pennsylvania: Mitt Romney may well win those states, but to do so he will have already cleared 270 electoral votes in one of the enumerated states below.  Therefore why spend money on states that don’t necessarily win the election for you but only increase your margin:

The Romney campaign, flush with cash from its impressive haul of $170 million last month, is reserving large quantities of airtime for the coming week. In one of his biggest ad buys of his campaign so far, Mitt Romney, the Republican nominee, has booked about $12 million worth of television advertising for a six-day rotation of commercials that will begin on Wednesday.

The ad buy — timed to start the day after the second presidential debate — will cover both cable and broadcast television in nine states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin. The biggest amounts will be spent in Ohio (about $2 million), Virginia ($1.5 million) and Florida (more than $3 million).

The advertising onslaught coming from the Romney campaign only adds more political noise to the thoroughly saturated airwaves in battleground states. From now until Election Day, candidates and “super PACs” have set aside more than $83 million for advertising, all of it concentrated in 10 states. (Michigan is the one state where neither campaign is advertising, despite the efforts of a pro-Romney super PAC there.)

And the barrage of ads is only going to get heavier. The Romney campaign typically books its advertising time only a few days in advance because it is wary of tipping its hand to Democrats. But with so much money at its disposal — and a group of top advisers who have long said the election will be decided in the final days of the race — the campaign is certain to buy heavily over the next three weeks.

Commercial time in many states like Nevada, which is the epicenter of the 2012 political advertising binge, has been completely bought out on some programs. Las Vegas is the most saturated media market in the country, data from Kantar Media show. Cleveland is No. 2, followed by Denver, Reno and Columbus, Ohio, rounding out the top five.

Beware Nevada Polls

It is wonderful to see that Mitt Romney has broken through in some Nevada polls and taken a lead in the Silver State.  This was a state with many of the trappings that were supposed to fell President Obama this year but through a number of missteps the state’s six electoral votes have stubbornly stayed in the hands of Democrats. Following the first Presidential debate drubbing, however, Nevada like the other Battlegrounds has witnessed a surge in support for Romney.  It is still exceedingly close and there aren’t that many polls putting Romney in the lead but regardless of the circumstances you need to start leading in a few polls if you are going to honestly continue to argue the race is competitive.

Nevada however has its own issues that make polling erratic in the state.  An overwhelming number of votes come from one region (Las Vegas/Clark County) and the rest of the state spreads far and wide with sparsely populated voters making it difficult to poll.  The expert on this state is Jon Ralston, formerly of the Las Vegas Journal-Review and now launching his own subscription based Ralston Reports.  He has an exceptional essay (teasing his subscription service, of course) regarding the weaknesses in Nevada polls and how they often over-state Republican support — a great change from what we see elsewhere.You can disagree with his politics — he claims an Independent streak although he’s really a big ol’ Lefty — but you disagree with his analysis of Nevada at your own peril.  he is consistently the smartest and most honest political reporter in Nevada who regularly brings the best analysis no matter whose side the is in the lead.

A few words about all of these polls on the presidential race in Nevada: Don’t believe them.

Yes, I was telling you the same thing two years ago when every poll (almost) showed Sharron Angle would be the next U.S. senator from Nevada. That didn’t happen, and all of those polls were wrong for different reasons, which eventually comes down to the same reason: [T]he best pollsters – this is the key – know how to weight the results to fit the picture that will exist on Election Day – that is, what the turnout actually will look like.

The reason Harry Reid’s pollster, Mark Mellman, nailed the result in 2010 was that he correctly forecast what the demographics of the turnout would look like – how many Hispanics, how much Clark County would be of the total, the difference between GOP and Democratic turnout. And the better pollsters know how to change their models as the campaign evolves, to adjust for whatever atmospherics require some adjustment. [The problem with today’s polls is they] do not take into account either the surge in Democratic registration or recent history – i.e. the last two cycles.

Nevada today

The Democratic wave of 2008 is unlikely to be duplicated here four years later, with a devastated economy. It is possible that Democratic turnout will be depressed compared to the previous two cycles, which could dramatically change the result. But what Democrats here know – as do good pollsters – is that Republicans traditionally turn out in greater numbers than Democrats —  anywhere from 4 to 6 percent. So you have to adjust your numbers for that fact as well as the registration changes. And the greater the registration advantage the Democrats have, the less the GOP turnout edge affects the share of the vote the Democrats will have in the end.

[H]istory indicates just how much trouble the GOP could be in here — from president on down — if historical turnout trends hold. [M]y bottom line for now is: Remember 2010. Nearly every poll you saw showed that Angle was going to win — as did Angle’s internals. And she lost by nearly 6 points. Six points!

Voter Registration

The raw numbers this cycle are very similar in Clark County to what they were in 2008 — about a 125,000-voter lead (it actually is going to be slightly larger this time.) The way it works is that the South makes up 70 percent of the vote, and if you don’t take that into account in your poll, you won’t show the kind of raw number lead that Democratic statewide candidates are likely to have (Obama’s will be greater than Rep. Shelley Berkley’s) that make Republican candidates chances less and less real. Despite what all of those polls say, Romney’s path to victory in Nevada now is much more problematic than any Republican will acknowledge.


In 2008, when Democrats had that 125,000-voter edge, Obama won Clark County by more than 122,000 votes, or 19 percent. John McCain never had a chance after that and lost by 12 points. The edge is similar four years later, and while Mitt Romney has contested the state in a way McCain did not, the math isn’t much different. Unless the Democrats turn out in record low numbers relative to Republicans, Romney cannot win unless independents overwhelmingly go for him. And none of those polls show that (indeed, even GOP-leaning Rasmussen shows Obama winning indies by 10).

Who’s winning?

Any pollster who takes into account all of those factors would come out with a survey showing the president up by a half-dozen points or so. Any poll that doesn’t has a turnout model that either doesn’t make sense, is partisan-biased or is simply garbage.

Las Vegas Review-Journal Endorses Romney

The largest newspaper in by far the largest city in Nevada, the Las Vegas Review-Journal, announced this morning its endorsement for Mitt Romney. The paper has backed both parties in the recent elections so this is a great pick-up for Romney.  In 2008 the Las Vegas Review-Journal endorsed candidate Obama John McCain and in 2004 the paper endorsed George Bush. [Note: I originally thought the paper backed Obama in 2008.  But they only endorsed him in the Democrat primaries.  In the general election they endorsed McCain. To all readers, especially Instapundit’s, my sincerest apologies]

No state had a bigger stake in Wednesday’s presidential debate than Nevada. No other state has suffered more economic hardship over the past five years. No state has a greater need for jobs than Nevada, which leads the nation with a real unemployment rate of at least 22 percent. No state will benefit more from a real economic recovery. Nevada is one of a handful of swing states that will decide which man wins the White House one month from now.

On Wednesday night, Nevadans watched Mr. Romney trounce the president. The evidence Mr. Romney systematically laid out exposed how the president’s top-down interventions have virtually paralyzed our economy – and he presented a solution. Nevadans need a president with a vision and political philosophy capable of restoring ingenuity, competition and excellence to our education and health care systems, of paring back the budget deficit and the explosive growth of our debt, of keeping energy affordable, of bringing back jobs and prosperity not just here, but in every American city with residents who want enough economic security to be able to take a Las Vegas vacation.

The answer is pro-growth tax and regulatory reform. The answer is tax and regulatory certainty for businesses. The answer is growing our way out of the budget deficit with a broader, simpler tax base and reduced rates and deductions for all – especially the risk-taker, the job creator and the entrepreneur. More jobs equals more taxpayers.

Mr. Romney is a Republican who was elected governor of heavily Democratic Massachusetts. He had to work with Democrats to get things done. His leadership and ability to bring people together saved the Salt Lake City Winter Olympics. As a businessman, his management skills turned failing companies into profitable ones. Mr. Romney vows to do that, again, in Washington. If we are to avoid a lost decade and a future calamity created by inaction on entitlements and government growth, this nation needs a team of turnaround experts.

Mr. Romney is a fine family man who donates millions of dollars to his church and charity every year. There is not a whiff of scandal about him. This is why his opponents have tried to turn his very successes against him. It’s all they have. Early voting in Nevada begins Oct. 20. Election Day is Nov. 6. Over the last few weeks of this campaign, Nevadans must ask themselves which candidate will embrace policies that will put the people of this state back to work, creating the jobs that lift our incomes, our home values and our hope. The choice is clear. Only Mitt Romney has the principles and experience needed to put America back on the road to prosperity. The Review-Journal endorses Mitt Romney for president of the United States.

The Battle for Nevada — The Buffalo News

Interesting story on the state of affairs in Nevada from The Buffalo News. They take and in-depth look at the lay of the land in this Battleground with its cross-currents of issues and needs through the eyes of some Buffalo ex-pats in the Silver State:

CoreLogic, a company that tracks real estate data, says 64.7 percent of Las Vegas-area homeowners were “under water” early this year – meaning the value of their homes plunged so far that they owe more on the mortgage than the place is worth. Welcome to Nevada, land of the endless Great Recession, where the 12.1 percent unemployment rate leads the nation and where President Obama and his Republican challenger, Mitt Romney, are fighting fiercely for six electoral votes and the loyalty of voters like John McGinty. The choice, undecided voters and some experts said, pits a Democratic president who has tried and failed to end an economic nightmare against a Republican who might just make things better – or worse. The real estate collapse that happened here and around the nation four years ago is not Obama’s fault, nor Romney’s. It’s the fault of a nation that turned its real estate market into Las Vegas – and left 60 percent of the homeowners in Nevada, and more than a third of those in Arizona, Florida, Georgia and Michigan, under water in the process. All the boom towns went on the same real estate roller coaster ride. As the government encouraged home ownership, banks took to bundling and selling off their mortgages in packages and relaxed lending standards along the way.

Las Vegas

The result was evident in Las Vegas by the mid-2000s. Fueled by such speculation, the median home value in Las Vegas shot up from $205,200 in January 2004 to a peak of $315,000 in June of 2006. But then came the financial crisis. Confidence fell, lending standards tightened, investors started bailing on their properties – and the median home price here plummeted to a low of $118,000 this January. It’s bounced back to $138,000 since then, but signs of the collapse can still be seen everywhere. Two would-be casinos on the Strip have stood unfinished for years. Started and abandoned developments dot the suburban landscape.

Housing bust reality

And at Johnny Mac’s, John McGinty finds himself handing out the occasional free lunch and personal loan to loyal customers in need. “I do what I can to help,” McGinty said. He does this while coping with a downturn in business and mortgage payments on a three-bedroom, 1,800-square-foot home he bought for $495,000 in the mid-2000s that, he reckons, is worth about $210,000 today. Countless Las Vegas homeowners, most of them speculators, have found themselves in McGinty’s situation and walked away, intentionally defaulting on their mortgages. Economic experts say the real estate crash wrecked consumer confidence and crushed the job market, leading to an unemployment rate that’s three full percentage points higher than Buffalo’s.

Frequent visitors, Different ideas

Obama and Romney have had plenty of time for Nevada. The president will arrive here today for three days of debate preparation; it’s his ninth visit of the campaign. Romney, meanwhile, has been here six times. Yet what they’re offering voters could not be more different.

The Obama Plan for Nevada

Obama sticks by the Dodd-Frank financial reform bill, which is aimed at curbing the excesses that caused the financial crisis. In addition, he touts elements of his 2009 stimulus bill that aimed to make it easier for troubled homeowners to refinance, or even to get lenders to agree to reduce the amount of principal on troubled loans, and criticizes Congress for not expanding the refinancing program as he suggested. The trouble is, banks seem to be reluctant to take part in the original Obama refinancing and principal-reduction programs, said Kelley, head of the Realtors group. Besides, many troubled homeowners have second mortgages – and the holders of those loans are not cooperating.

The Romney Plan for Nevada

Romney wants to repeal the Dodd-Frank law, saying it’s so burdensome that lenders are now reluctant to make home loans. He also offers varying free-market proposals for addressing the Nevada housing crisis. “Don’t try to stop the foreclosure process,” he told the Las Vegas Review Journal last October. “Let it run its course and hit the bottom.” And on a Sept. 21 trip to Sin City, the GOP nominee went a step further. “The federal government has about 200,000 foreclosed homes they are holding onto,” Romney said. “I’ll make sure we get them sold, so every home is occupied, we fix our neighborhoods,” The trouble with Romney’s comments is twofold, Las Vegas-area economic experts and political pundits said. First off, letting foreclosures move forward, or putting 200,000 more homes on the market all at once, very well could depress housing values further.
On the political side, Romney’s let-them-eat-cake comments on foreclosures reinforced the Democratic caricature of him as an out-of-touch plutocrat. “It’s a very bad sound byte for him,” said Jon Ralston, a Buffalo native and longtime Las Vegas political reporter who now publishes RalstonFlash.com, a political newsletter.

Ground game is key

Ralston finds it “astonishing” that Obama appears to have an edge in a state with a 12.1 percent unemployment rate, but that appears to be the case. The latest Real Clear Politics average of polls in the Silver State finds Obama 3.8 points ahead, and political pundits say there are plenty of explanations for that edge. “The state Republican party is very much a broken party,” said David Damore, a UNLV political scientist. Party control swung to a faction loyal to Rep. Ron Paul, R-Texas, in May. The result: the Romney campaign has had to build a get-out-the-vote effort from scratch to compete with a Democratic effort honed in Obama’s 2008 victory here and the re-election of Senate Majority Leader Harry Reid two years later. “The Democrats have a very effective ground game,” said former U.S. Sen. Richard Bryan, a Democrat who nonetheless said the race remains “too close for any comfort.”


Obama is getting a boost, too, from the state’s Hispanics, who now account for more than a quarter of the state population. Political pros here say heated GOP rhetoric on the immigration issue has helped propel the president to a 43-point lead among Hispanics in a Public Policy Polling survey last month. “A lot of (Hispanics) don’t understand how powerful the vote is,” said Arianni Valencia, 20, a Romney volunteer who specializes in reaching out to the Hispanic community. “They’re not even sure what it is to be a Republican or a Democrat. But they see the other side reaching out to them, and we’re trying to catch up.”

The deciding factor

Sherman Conley, 71, seemed to sum up the thoughts of many of the dozens of Nevada voters interviewed last week by The Buffalo News. “It’s a critical election,” said Conley, a Buffalo native, “and I’ve got to figure out who will do me the least amount of harm.”

Romney Rally in Las Vegas, Nevada Friday (Sep 21) 1:30pm

Crossing the country to Nevada after the Florida stop, Mitt Romney will be in Sin City Thursday:

Victory Rally with Mitt Romney in Las Vegas!

When: September 21, 2012 – 11:30am
Where: UNLV Cox Pavilion, 4505 South Maryland Parkway, Las Vegas, Nevada 89154

Join Mitt Romney and the Nevada GOP Team for a Victory Rally at the UNLV Cox Pavilion on Friday, September 21st.
Doors Open 11:30 AM and the event begins at 1:30 PM
To RSVP and get your ticket, click here http://romneyinvegas.eventbrite.com/

All attendees will go through airport-like security and should bring as few personal items as possible. No bags, sharp objects, umbrellas, liquids, or signs will be allowed in the venue. Cameras are permitted.

For questions, contact us at: TeamNV@mittromney.com or call (702) 900-2079
For Important Campaign Updates: Text (NV) to GOMITT (466488)

Paul Ryan Rally in Las Vegas, Nevada Today (Aug 14) 4:15pm

Hitting Sin City today is the Vice President nominee.  Tickets are limited so get in fast.

Join Paul Ryan for a Victory Rally in Las Vegas

When: August 14, 2012 – 4:15pm
Where:  333 South Pavilion Center Drive, Las Vegas, NV 89144

Join us for a Victory Rally w/ U.S. Rep. Paul Ryan in Las Vegas at Palo Verde High School. Doors open at 2:00 pm, rally begins at 4:15 pm. Tickets are limited, RSVP here.

For Questions, Contact us at: TeamNV@mittromney.com | (702) 900-2079; For Important Campaign Updates: Text NV to GOMITT (466488)

Marco Rubio to Campaign for Romney in Colorado and Nevada

Our pick for Vice President, Marco Rubio, who lived in Las Vegas during his youth will head to the Silver State to campaign for Mitt Romney:

Sen. Marco Rubio, R-Fla., is set to make some high profile surrogate appearances on behalf of Mitt Romney next week in Colorado and Nevada, campaigning solo for the presumptive GOP nominee for the first time, ABC News has learned. A source with knowledge of the events told ABC News Rubio will campaign for Romney at a rally at Rubio’s old elementary school in Las Vegas, Nevada, Saturday followed by a rally in Denver, Colorado, later that day. Rubio also will participate in finance events for Romney while in the area.

The son of Cuban immigrants, Rubio was born in Miami but his family moved to Las Vegas, Nevada for a brief time where his father worked as a bartender. While living in Nevada, the family, except for Rubio’s father, converted to Mormonism. Rubio wrote about attending C.C. Ronnow Elementary School, where Saturday’s rally will take place, in his autobiography, “An American Son.”

“Veronica and I began our new life in earnest in September 1979, when we entered second and third grade at C.C. Ronnow Elementary School,” Rubio wrote. “Our new school was only a few blocks from our house, close enough that we could walk there every day with the Thiriots and other neighborhood kids, while my mother trailed a few steps behind us. In Miami, our schoolmates had all been like us, the sons and daughters of Cuban exiles. But C.C. Ronnow had an ethnically diverse student body. We went to school with white, non-Hispanic kids like the Thiriots, with African-American students who were bused in from a neighborhood several miles away and with Hispanic children, mostly of Mexican descent, as well. At first, it was an unfamiliar environment, but one we quickly adapted to and enjoyed.”

Romney Expands Swing State Ads: Colorado, New Hampshire and Nevada

Campaign ad spending has had a decided concentration among four states thus far: Virginia, Ohio, Iowa, and North Carolina. The Romney campaign has announced expansion into Colorado, New Hampshire and Nevada with $411,00 of media buys:

The Romney campaign on Friday added Colorado, New Hampshire and Nevada to the states where it is running television commercials, according to a media buyer who monitors political spending. Its purchases were small and for just four days, with the new round of advertisements starting on Saturday — $216,000 in Colorado (Denver, Colorado Springs and Grand Junction); $82,000 in New Hampshire (Manchester only); $113,000 in Nevada (Las Vegas and Reno).

Importantly, many of these markets (Denver, Las Vegas and Reno) are Democrat strongholds where Romney must improve on John McCain’s dismal 2008 performance if he expects to carry these states. The comparatively small media buys are consistent with a campaign’s entry into new markets testing the impact of new ads before making a full commitment.

The Obama campaign, on the other hand, plans to spend an almost identical $415,000 in those three states and $2 million across a total of 7 states:

The Obama campaign pumped an additional $2 million into swing-state TV ads yesterday, for the period spanning June 9 and June 22, a media-tracking source tells me. The campaign put down $405,000 in North Carolina, $327,000 in Florida, $172,000 in Nevada, $174,000 in Colorado, $161,000 in Virginia, $118,000 in Pennsylvania and $80,000 in New Hampshire. The exact dates of the TV flights vary from state to state, but in each case it covers 30-second broadcast and cable advertising.

For both campaigns, the most heavily targeted state is Ohio, where Obama has spent $8.5 million on TV to Romney’s $2.7 million. The greatest disparity between the two campaigns in Florida, where Obama has spent $7.3 million and Romney has not yet purchased general-election airtime.