Or air those personal testimonials when they had the nation’s attention at the national convention in Florida.
Idiot Eric Fehrnstrom has already been quoted as saying the Bain attacks were ineffective “like arrows bouncing off us” in the primaries. No reason to give a full-throated defense or detailed endorsement of business success that will actually get people working again. Thankfully Fehrnstrom can etech-a-sketch himself into oblivion now.
Team Romney said they were going to buy media time and run the bio in Battleground States. Did anyone see it? I have no reports of it airing.
Sean Davis (@seanmdav) November 08, 2012
Here is what I wrote in a private communication on September 28 to someone involved in the Romney campaign in Ohio:
Romney’s short-coming is he has yet to make the compelling case why the country should hire him (so far he’s really just been the not-Obama candidate). In Romney’s corporate speak this is the longest job interview of his life and all he is doing is telling everyone he can [do] the job better (a losing interview strategy) when he needs to demonstrate he can do the job better (a winning interview strategy).
When the media cries for specifics, don’t dodge the question as he is doing or answer with policy specifics that will be used against him. Launch into what it was like to create the companies he names in his speeches but doesn’t talk in detail about. Talk about how many people have been employed over the life of the companies (not just the amount of employees today). Talk about late nights and tightening belts to make payroll and keep the lights on. Talk about the sacrifices made to get to the next milestone to hopefully turn a fledgling company into a great success. Demonstrate how these companies are doing great things in states A, B & C but he wants to bring that innovation and opportunity to Ohio, Virginia and Wisconsin (depending on the location of the speech). Beg the Obama campaign to bring up the steel mill where that guy’s wife died of cancer. Talk about how the company was dying when Bain showed up. Tell how many steel companies went under while Bain tried to retool and save the company. Talk about how many more the years the company stayed open with thousands collecting paychecks because Bain kept the doors open as long as they could and this was 6-8 years longer than they would open have had Bain never been there. That’s thousands of people keeping paychecks and having an opportunity thanks to Bain not the other way around. Demonstrate his great success and how it touched countless lives at every stage of his career. Demonstrate how he can do that for America instead of just talking about it. We tried that last time.