You can’t lose the way Republicans did in the Senate and give away possibly the most winnable Presidential election in 40 years without changing a few things. Ben Howe at RedState has some great suggestions:
The overriding problem that we as a party have is that we have two distinct camps. The Tea Party wing and the Establishment wing. Whether or not the names are fair, they basically summarize what people have come to know as the competing interests in the party. Unfortunately, both miss the most crucial part of winning elections: messaging.
Our rhetoric must change. It must stop only preaching to the choir. What our messaging must do is inform and educate. Not only the portion of the electorate that we currently aren’t winning, but our own base as well. Too often I’ve heard the angry tones deriding the welfare recipient for being a taker instead of a producer. And while I agree with the sentiment that entitlements are bankrupting our country, the problem isn’t solved by simply adjusting the numbers. We can’t fix things by addressing the fiscal problems associated with entitlements until we’ve changed the minds of the people that are entitled.
But instead of working together on this messaging, we’re at each other’s throats pointing fingers and declaring that one side is the problem. The principled vs the strategic. The conservative vs the moderate. The Tea Party vs the Establishment. Both sides are wrong and both sides are right. We must be strategic and we must be principled. But we must also be intelligent. We must also be compassionate. We must also be empathetic and we must also be clever.
Without those additional qualities we are doomed to continue failing to win while retaining our principles, or sacrificing our principles to achieve our victories.
I spent the last four years fighting. That much will remain the same but added to that list, and I hope for the Republican Party as well, will be working to craft our message so that it appeals to the people that don’t vote for us yet. Honesty and principles must prevail. If not then what’s the point of fighting? The cost of winning can’t be so high that we lose ourselves. But our ability to explain how & why others should agree with us must improve.