You can’t take it with you and Restore Our Future is unloading the ammunition (bayonets and all!) in these final weeks:
Restore Our Future, the super PAC supporting Republican presidential nominee Mitt Romney, released two new TV spots as part of a $17.7 million ad campaign launched Tuesday in 10 battleground states.
One ad, “Genuinely Cares,” features an on-camera testimonial from Sgt. Peter Damon, whose injuries while serving in Iraq left him a double amputee. Damon recalls meeting Romney when the GOP nominee was serving as Massachusetts governor and says Romney “helped make a huge difference” in his life. The commercial showcases the compassionate side of Romney, who has often struggled to connect and has been branded as out of touch by his opponents.
The second ad, “Better,” focuses on President Barack Obama’s economic policies. A narrator states that “high unemployment has become normal” during Obama’s first term, while also citing the debt and credit downgrades. The spot is a similar to previous ads that have targeted the president’s economic record.
Both ads will air between Oct. 23 and Oct. 29 and will be rotated across the ten states, according to a press release from the super PAC. A state-by-state breakdown of the ad buy is below. Not surprisingly, $7 million of the total is geared toward Ohio and Florida — considered the must-win states this cycle.
- Colorado: $1.2 million
- Florida: $4.0 million
- Iowa: $1.2 million
- Michigan: $1.6 million
- Nevada: $1.6 million
- New Hampshire: $0.5 million
- North Carolina: $1.8 million
- Ohio: $3.0 million
- Virginia: $2.9 million
- Wisconsin: $1.3 million
The selections are smart tactically as these states put Romney well over 270 so why get greedy and potentially leave one of these on the table. Putting the bow on North Carolina but still no Pennsylvania 😦