Restore Our Future (Pro-Romney SuperPAC) Launches $12 Million Ad Buy

There’s not that much time left before election day so everyone is emptying their war chests. The SuperPAC Restore Our Future run by former Romney staffers announced a large ad buy across 8-states starting next week. The advantage of these SuperPACs is the allow you to leave certain states (North Carolina) while also priming other states (Michigan) for possible future visits. The reality of this 3rd party ad buy though, is you see the campaign’s true priorities: Colorado, Florida, Iowa, Nevada, Virginia and Wisconsin. Ohio is missing from the list but I’d wager that is a typo. In the article below they list Nevada twice where I think they meant to include Ohio. When you see that list, it is the west/mid-west firewall Team Obama is trying to hold together (Colorado, Iowa, Nevada, Wisconsin) plus key high electoral states (Florida and Virginia). These are the states that could ensure getting to 270 so it’s understandable they remain the sole focus despite the election night dreams for some of us:

The “super PAC” supporting Mitt Romney is making its most aggressive and expensive push yet in the advertising wars with a $12 million ad buy in nine states. The expenditure represents a significant expansion of the group’s advertising campaign and will be a major boost for Mr. Romney with only two and a half weeks to go before Election Day. The group, Restore Our Future, had been advertising only in a handful of states in recent weeks. But its latest ad buy will include almost all of the major battleground states — Colorado, Florida, Iowa, Nevada, North Carolina, Nevada, Virginia and Wisconsin — plus Michigan, which has been relatively quiet because President Obama is believed to have a sizable advantage there.

The money is for just six days of ads starting on Tuesday and includes some huge sums, according to a firm that tracks political advertising. Restore Our Future has reserved around $1 million in airtime for Iowa and Wisconsin, an amount that ensures its message will be on television in heavy rotation there because of their smaller-sized media markets. It has also committed $2.5 million to Ohio and $2.3 million to Florida.

Restore Our Future’s ads will help Mr. Romney remain competitive on the air. Until recently, the Obama campaign had been outspending the Romney campaign and its Republican allies in several battleground states. But Republicans believe that with polls showing the race tightening, and a small but potentially pivotal slice of voters still undecided, a messaging barrage in the final days before the election could make all the difference. Carl Forti, a senior strategist for the group, said Thursday that the ads for the latest campaign are still being worked on.


  1. housebroken dad
    Posted October 19, 2012 at 9:40 am | Permalink | Reply

    I sounds like a broken record but why Michigan? Where is NH? Why not PA instead of MI? With no visits and no ads, do they think they have NH or are they giving up there? An internal poll given to Brietbart a couple weeks ago showed R up in NH by 3 points. :Confused:

    • Posted October 19, 2012 at 9:59 am | Permalink | Reply

      I had a theory the other day that I believed that the Romney camps believes they have PA and/or NH.

  2. Posted October 19, 2012 at 9:50 am | Permalink | Reply

    I contributed to “Restore our future” last week.

  3. Mike
    Posted October 19, 2012 at 9:52 am | Permalink | Reply

    HD, just remember those super Pacs and campaigns have their own internals, and allocate money as they see it more important. I am sure they see or know something that we don’t, or they would not be spending their money there.

  4. Dennis
    Posted October 19, 2012 at 10:19 am | Permalink | Reply

    Today Rasmussen has the race tied. Gallup yesterday gives Romney a seven point edge. This difference exceeds their margins of error. Which is the outlier?

    • housebroken dad
      Posted October 19, 2012 at 10:23 am | Permalink | Reply

      They are using different electorate samples. Gallup is around R +0.7 and Ras is using D+5. The real result probably lies somewhere between the two.

    • Medicine Men
      Posted October 19, 2012 at 10:59 am | Permalink | Reply

      I believe some of the “bounce” comes from the big Gaines Romney got from the deep blue states. R gained another point on the swing state poll ( R + 2 ) 7 day rolling average. In all honesty, things r still a bit fluid at the moment. Will know much more in about 5 days or so.

  5. AuH2ORepublican
    Posted October 19, 2012 at 10:24 am | Permalink | Reply

    I’m certain that your speculation that the second mention of “Nevada” should read “Ohio” is correct. Before listing Michigan as the “non-battleground” state where they’d be running ads, they list the other states in alphabetical order. Only OH or PA could possibly be the state that goes between North Carolina and Virginia, and PA would be as much of a “non-battleground” as MI (although, in truth, both states are true battlegrounds despite the media narrative).

  6. Big Mac
    Posted October 19, 2012 at 10:38 am | Permalink | Reply

    Romney is more than likely up 4 nationally. I predicted a 52-48 win last year for Romney. I sure hope the GOP can regain the Senate.

    • damien
      Posted October 19, 2012 at 12:11 pm | Permalink | Reply

      52-47-1….the third parties will get 1

  7. AussieMarcus
    Posted October 19, 2012 at 4:47 pm | Permalink | Reply

    Still North Carolina???!!

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