Put Your Money Where Your Mouth Is XV

Very disappointed this feature fell by the wayside.  But we are at the mercy of publicly disclosed information and for two weeks during the Convention and then again last week NBC did not publish the data (UPDATE: Props to NBC, Mark Murray says he is shooting me last week’s data.  Big ups to the guy!).  As such we have gaps and the thread in ad buying trends gets harder to piece together.  One thread this that isn’t hard to piece together is the recurring absence of North Carolina. The only reason the state appeared in the top 10 over the last 2 months was due to spending from the Romney campaign to put the state to bed while Team Obama slowly left the state.  The drop is ad dollars every week told us this but since our data lately is sporadic we can only comment that North Carolina is not in the top 10 and won’t be again as evidenced by the recent Obama ad buy leaving North Carolina on the chopping block.

Below, we see Wisconsin resting comfortably in the King’s throne thanks to Obama’s recent visit and also the Milwaukee market bleeds into Paul Ryan’s district. After that we get few surprises:  4 Virginia (DC market in Northern Virginia), 2 Ohio and 2 Florida. That said here is this week’s top 10:

Below are this week’s 10 hottest TV markets in the presidential contest (in terms of advertising points from September 24-September 30).

Hottest Markets for the week 9/24-9/30 Hottest Markets for the week 9/10-9/16
1. Madison, WI: Obama 1540/Restore 1480/Romney 940/Priorities USA 860
2. Orlando, FL: Obama 1700/Romney 1240/AJS 890/Crossroads 620/Priorities 250
3. Cleveland, OH: Romney 1540/Obama 1500/AJS 710/Priorities 440/Crossroads 400
4. Tampa, St. Pete, FL: Obama 1710/Romney 1300/AJS 670/Crossroads 480/Priorities 280
5. Washington, DC: Obama 1800/Romney 1500/AJS 570/Crossroads 250
6. Roanoke-Lynchburg, VA: Romney 1500/Obama 1340/AJS 670/Crossroads 530
7. Norfolk-Portsmouth, VA: Obama 1450/Romney 1440/AJS 730/Crossroads 215/Priorities 200
8. Dayton, OH: Romney 1540/Obama 1390/Crossroads 570/AJS 360
9. Richmond-Petersburg, VA: Romney 1475/Obama 1360/AJS 490/Crossroads 400/Priorities 230
10. Toledo, OH: Romney 1500/Obama 1110/AJS 680/Crossroads 270/Priorities 330
1.  Columbus, OH (Romney 1200, Obama 800, Priorities 500, American Crossroads 250)
2. Des Moines, IA (Romney 1100, Obama 1000, American Crossroads 270, Priorities 245)
3. Richmond, VA (Obama 1100, Romney 1100, American Crossroads 220, Priorities 180)
4. Norfolk, VA (Obama 1200, Romney 1000, American Crossroads 200, Priorities 100)
5. Cleveland, OH (Obama 1200, Romney 780, Priorities 270, American Crossroads 180)
6. Raleigh, NC (Romney 1200, Obama 880, American Crossroads 365)
7. Tampa, FL (Romney 1000, Obama 880, American Crossroads 250, Priorities 230)
8. Toledo, OH (Obama 1000, Romney 815, American Crossroads 340, Priorities 240)
9. Reno, NV (Romney 980, Obama 845, American Crossroads 545)
10. Las Vegas (Obama 1000, Romney 800, American Crossroads 500)

MSNBC takeaways:

It’s worth noting that Obama’s lead in the current polls comes as the GOP continues to enjoy an ad-spending advantage in the presidential race. This week — from Sept. 24-30 — Team Romney (campaign and outside groups) are outspending Team Obama (campaign and outside groups), $24.4 million to $18.6 million. Last week’s GOP edge was a bit smaller, $22 million to $19.3 million. In the general election to date, more than $650 million has been spent on ads, with Team Romney at $356 million and Team Obama at $308 million.


  1. Rick Snell
    Posted September 27, 2012 at 6:41 pm | Permalink | Reply

    What is AJS stand for?

    • Posted September 27, 2012 at 7:28 pm | Permalink | Reply

      Anti-Obama/Pro-Romney group. Americans for Job Security. According to MSNBC: “a shadowy group with no requirement to disclose its donors. It booked $8.7 million – in its first buy this presidential cycle – in six battleground states: FL, OH, VA, IA, CO, and NC.”

  2. Mike
    Posted September 27, 2012 at 11:10 pm | Permalink | Reply

    NC is not longer a battleground State, is in Romney safe side, they just don’t want to tell everybody…..sssshhhhh

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: