How Romney Can Win — Morning Jay

Thanks to the direction from Ed in the comments, I darted my attention over to Morning Jay and he is full of some great advice today.  I’ve said all along Jay Cost is a must-read and today is no different.  He explains the essence of  three campaigns campaigns (2 going back over a century) and then uses them as guides for Romney today.  As the Blogfather says, read the whole thing:

Romney would do well to take these lessons from Polk, McKinley, and Bush. First, start with McKinley: The entire premise of the Romney candidacy must be about prosperity – not just in terms of GDP growth over the next four years, but about putting the country on a sustainable path to growth. Romney has to hammer that home everywhere and anywhere. Indeed, I doubt that McKinley – the first modern conservative – would mind so much if Romney just adopted his “advance agent of prosperity” slogan!

Next, following Polk, Romney needs to get specific. But he also must keep it short and sweet – and all of the specific points have to swing back to prosperity, with a particular eye to the coalition he is looking to build. If we follow Polk’s model of four points, then I would suggest the following for Romney:

  1. He will reform the tax code. Specifically, he will cut all loopholes that the wealthy have purchased through lobbying efforts and use the money to cut taxes for small businesses and average Americans.
  2. He will reduce the deficit by cutting Obama’s wasteful spending and putting our entitlement system on a long-term sustainable path.
  3. He will repeal Obamacare and replace it with a system that emphasizes competition and portability – making health insurance more affordable and more secure.
  4. He will lower the cost of energy and food. On energy, he will open up new areas for oil drilling and green-light the Keystone pipeline. On food, he will end the madness of the Obama Fed’s money printing, which only helps Wall Street while raising the price of basic necessities for the average American.

This is a “full dinner pail” / “advance agent of prosperity” pitch, even down to the monetary aspect of point 4, which McKinley would surely love. Romney should take these four points and, like Bush, repeat them again and again, then again and again. By Election Day, every swing voter should be able to repeat: “tax reform, deficit reduction, repeal Obamacare, drill baby drill, reform the Fed.” If he does that, he will win.

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