Put Your Money Where Your Mouth Is XIV

We had a hiatus due to the back to back National Conventions and then almost missed this one when all political events were overtaken by the events overseas. But MSNBC remained on top of things with the top 10 markets for ad spending. North Carolina remains in the discussion thanks to Team Romney spending but expect the stealth withdrawl to begin post haste.  Notably Nevada has two representative in the top 10 while Virginia and Ohio remain the top dogs overall.

Below are this week’s 10 hottest TV markets in the presidential contest (in terms of advertising points from September 10-September 16).

Hottest Markets for the week 9/10-9/16 Hottest Markets for the week 8/20-8/26
1.  Columbus, OH (Romney 1200, Obama 800, Priorities 500, American Crossroads 250)
2. Des Moines, IA (Romney 1100, Obama 1000, American Crossroads 270, Priorities 245)
3. Richmond, VA (Obama 1100, Romney 1100, American Crossroads 220, Priorities 180)
4. Norfolk, VA (Obama 1200, Romney 1000, American Crossroads 200, Priorities 100)
5. Cleveland, OH (Obama 1200, Romney 780, Priorities 270, American Crossroads 180)
6. Raleigh, NC (Romney 1200, Obama 880, American Crossroads 365)
7. Tampa, FL (Romney 1000, Obama 880, American Crossroads 250, Priorities 230)
8. Toledo, OH (Obama 1000, Romney 815, American Crossroads 340, Priorities 240)
9. Reno, NV (Romney 980, Obama 845, American Crossroads 545)
10. Las Vegas (Obama 1000, Romney 800, American Crossroads 500)
1. Des Moines, IA (Obama 1100, Romney 870, ROF 700, AFP 550, RNC 200)
2. Colorado Springs, CO (Romney 1000, ROF 760, Obama 700, AFP 650, RNC 300)
3. Roanoke-Lynchburg, VA (Romney 875, ROF 860, Obama 730, AFP 675, RNC 175)
4. Toledo, OH (Obama 950, Romney 700, ROF 600, AFP 550, RNC 225)
5. Denver, CO (Obama 1000, Romney 700, ROF 500, AFP 450, RNC 250, Priorities 150)
6. Cedar Rapids, IA (Obama 1000, Romney 630, ROF 630, AFP 500, RNC 200)
7. Richmond-Petersburg, VA (Obama 1000, Romney 700, ROF 415, AFP 400, RNC 200, Priorities 135)
8. Quad Cities, IA (Obama 1000, Romney 725, ROF 450, AFP 400, RNC 130)
9. Charlotte, NC (Romney 800, ROF 700, AFP 500, Obama 450, RNC 250)
10. Cleveland, OH (Obama 1000, Romney 500, ROF 445, AFP 300, RNC 200, Priorities 120)

MSNBC takeaways:

This week – from Sept. 10-16 –Team Romney (the campaign and outside groups) is outspending Team Obama (campaign and outside groups), $10.7 million to $9.4 million. Here’s the breakdown: Obama camp $7 million, Romney camp $6.9 million, American Crossroads $2.7 million, Priorities USA $2.1 million, Americans for Prosperity $1 million, and SEIU/Priorities $240K. Note: These numbers are a bit smaller than in past weeks because the campaigns pulled down their ads on Sept. 11.

One Trackback

  1. […] during the Convention and then again last week NBC did not publish the data.  As such we have gaps and the thread in ad buying trends gets harder to piece together.  One thread this that […]

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