Put Your Money Where Your Mouth Is XIII

The weekly top 10 advertising markets from MSNBC shows a few trends.  The last couple of weeks, the Romney campaign has been outspending the Obama campaign by about 2-to-1 and this week is no different, but even worse for the Obama campaign.  By MSNBC estimates, “Team Romney (the campaign, RNC, outside groups) is outspending Team Obama on the airwaves this week by MORE than a 2-to-1 advantage, $26 million to $10 million.” Presidential elections are all-or-nothing contests so with both campaigns likely to reach $1 billion in fundraising, the Romney camp clearly thinks they need to unload the artillery in their war chest now considering Obama did exactly that through June and July. Iowa remains in focus with 3 entrants in the top 10 including the #1 slot with Des Moines. The other states getting some love are unsurprisingly Virginia, Ohio and Colorado. While Charlotte, North Carolina sneaks into the top 10, look at the participants.  Four of the five are pro-Romney and the Obama campaign ad spend is 450 — the lowest for either campaign in ANY top 10 market since we started tracking this three months ago.  I know why, you know why, and the Obama campaign’s lack of ad spending in North Carolina tells you why North Carolina is not a Battleground State. A quick guide: RNC is the Republican National Committee, ROF is Restore Our Future (Romney Super PAC); AFP is Americans for Prosperity (pro-Romney group); CWA is Concerned Women for America (pro-Romney group); and Priorities is Priorities USA Action (pro-Obama Super PAC).

Below are this week’s 10 hottest TV markets in the presidential contest (in terms of advertising points from August 20-August 26).

Hottest Markets for the week 8/20-8/26 Hottest Markets for the week 8/13-8/19
1. Des Moines, IA (Obama 1100, Romney 870, ROF 700, AFP 550, RNC 200)
2. Colorado Springs, CO (Romney 1000, ROF 760, Obama 700, AFP 650, RNC 300)
3. Roanoke-Lynchburg, VA (Romney 875, ROF 860, Obama 730, AFP 675, RNC 175)
4. Toledo, OH (Obama 950, Romney 700, ROF 600, AFP 550, RNC 225)
5. Denver, CO (Obama 1000, Romney 700, ROF 500, AFP 450, RNC 250, Priorities 150)
6. Cedar Rapids, IA (Obama 1000, Romney 630, ROF 630, AFP 500, RNC 200)
7. Richmond-Petersburg, VA (Obama 1000, Romney 700, ROF 415, AFP 400, RNC 200, Priorities 135)
8. Quad Cities, IA (Obama 1000, Romney 725, ROF 450, AFP 400, RNC 130)
9. Charlotte, NC (Romney 800, ROF 700, AFP 500, Obama 450, RNC 250)
10. Cleveland, OH (Obama 1000, Romney 500, ROF 445, AFP 300, RNC 200, Priorities 120)
1. Roanoke-Lynchburg, VA (Romney 1000, Obama 790, ROF 675, AFP 630, RNC 215)
2. Colorado Springs, CO (Romney 990, Obama 715, ROF 615, AFP 575, RNC 245, Priorities 120)
3. Des Moines, IA (Obama 1100, Romney 840, AFP 550, ROF 475, RNC 200)
4. Denver, CO (Obama 1000, Romney 950, AFP 430, ROF 415, RNC 250, Priorities 200)
5. Charlotte, NC (Romney 950, Obama 815, ROF 580, AFP 500, RNC 240, MoveOn.org 20)
6. Richmond-Petersburg, VA (Romney 965, Obama 775, Priorities 415, AFP 360, ROF 350, RNC 185)
7. Cedar Rapids, IA (Obama 960, Romney 830, AFP 550, ROF 490, RNC 200)
8. Quad Cities, IA (Obama 1000, Romney 970, AFP 400, ROF 350, RNC 130)
9. Sioux City, IA (Obama 775, Romney 745, AFP 600, ROF 550, RNC 200)
10. Tampa, FL (Obama 850, Romney 775, ROF 500, AFP 500)

MSNBC takeaways:

Team Romney has held the clear advertising edge for the past month and a half. (And it raises the question if this advantage is currently moving the needle and if it can move the needle come the fall.)

Ad spending breakdown for this week (8/20 to 8/26):

  1. Restore Our Future $10.3 million
  2. Obama $9.4 million
  3. Americans for Prosperity $6.8 million
  4. Romney $6.5 million
  5. RNC $2.7 million
  6. Priorities USA $600K.

To date, nearly $540 million has been spent in advertising in this presidential election, with Team Romney spending $292 million and Team Obama $248 million

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